Pictures of Idioms and Phrasal Verbs

I have recently come across (phrasal verb: come across = found by accident) a very helpful website called which helps you understand and remember idioms and phrasal verbs by using amusing pictures. I have featured just one idiom below: BIG CHEESE

If you would like to see more of this wonderful website, just click on the picture of the BIG CHEESE. Once on the site, you can click on Follow at the bottom of the page to receive lots more pictures of idioms and phrasal verbs FREE.


big cheese

Definition: The most important person/ the boss.


Sir Bigglesworth-Smythe was a big cheese in the world of moustache grooming products, having created the world’s best-selling tash wax.


Big cheese has undergone a series of changes over the centuries. Originally, just a simple ‘the cheese’ meant something top notch. Even the word ‘cheesy’, which now represents something tacky and embarrassing, once meant something of quality.

In the early 20th century, big cheese stood for wealth or fame. It wasn’t until 1922 that its current usage came into being.

So Iddy, where did this ridiculous phrase come from in the first place?

Some attribute it to literal big cheeses created as showpieces in those same years of the 20th century.

A truly monstrous cheese was created in the 1799 by dairy farmers from Cheshire, Massachussets and sent to President Thomas Jefferson as a gift. It weighed 1250 pounds, was four feet in diameter, and had to be carried in a wagon. Legend has it that it was still being served five years later. That’s a lot of cheese. Iddy’s not sure if this particular fromage gave birth to the idiom, but it’s a great anecdote nevertheless.

Some sources claim it derives from a Persian/Urdu word ‘chiz’, which means ‘thing’. It was probably absorbed into the UK English language by returning soldiers in the Victorian age and Indian emigrants in later decades. In this way, the phrase is a corruption of ‘big chiz’ or ‘big thing’.

Interestingly, big cheese can be used with respect (though quite informally), or in a sarcastic way. If somebody calls you a big cheese, listen carefully to their tone!

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